Increasing your web following is certainly a priority for you, whether you’re a seasoned content creator or a novice. However, knowing how to expand your blog isn’t always straightforward — after all, the internet is a constantly changing medium. So, you might ask yourself “How to Grow My Blog?”
Fortunately, this does not imply that you must seek your next best technique blindly. You can mix and match different techniques to enhance your readership once you’ve figured out what works best for you.
We’ll go through 15 various techniques to build your blog in this article. Along the process, we’ll provide you with some pointers and examples to help you get started.
Let’s jump right into the advice!
How to grow your blog in 2021
Here’s what you need to do exactly to make your blog successful and popular. These tips are in no particular order:
1. Invest in a good hosting service
Let’s face it: a website is nothing without a reliable host. If you can only offer slow loading speeds, potential new fans may look for a site that better suits their demands. Faster loading times also mean better search engine optimization (SEO), which means more people will find you. We recommend Hostinger
Fortunately, even the most budget-friendly hosts may provide impressive plans. Try to pick one that provides excellent service while remaining within your budget. Don’t be hesitant to spend on this area of your website; it’s the foundation for a great customer experience.
Check Out – 10 Best WordPress Themes Like Medium
2. Don’t underestimate featured images
Featured photos are a quick and easy approach to show readers what your material has to offer in a visual format. They can also be shared on social media platforms, which means they can help bring in new visitors.
We suggest using photos that are consistent and appropriate for your brand. We use a standardized, informational method, for example:
Never fear if you don’t have a graphic designer on staff. Canva and Crello, for example, make it simple to create great-looking featured photos right in your browser. We have a Photoshop template file that we use to quickly create featured photos for our blog at WP Circuit.
You can always utilize free stock pictures instead for a more straightforward approach. Just be sure to attribute the images whenever you do so.
3. Build your email list
Email marketing is a tactic that is both subtle and successful. You create rapport with readers by contacting them on a regular basis. You’re also making it simple for them to share your material. We recommend SendInBlue
Getting started with email marketing is simple, regardless of the size of your website. It’s also quite inexpensive, with a high likelihood of a big return on investment – so if you’re unsure how to build your blog, this is the logical first step.
4. Involve your audience
It’s difficult, but it’s also effective, to engage your audience. Likes, comments, and especially shares can help spread the word about your site in an organic way.
Include a call to action (CTA) at the end of your material to try to boost these numbers.
Simple questions like these can help to increase participation. Nonetheless, try to keep your CTAs to one per piece to prevent overwhelming your visitors.
5. Make good use of internal links
Internal links are the quickest way to go to further information. These URLs can be used to examine an article if a reader comes upon it by accident. This may lead to them becoming more knowledgeable about your blog and engaged users. Take a Look at Apple
You’ll want to make these internal links as natural and relevant as possible for maximum impact. This method can also assist you to improve your search engine optimization.
6. Add excellent navigation
Nobody loves a site that is difficult to navigate. A poor user interface may even deter consumers who would otherwise become devoted followers. As a result, if you want to learn how to expand your site, start with excellent navigation.
If you’re looking for a template, the Apple website has one that’s basic but effective:
Keep your category hierarchies as obvious as possible if you have a huge blog. Furthermore, any blog of any size can benefit from ensuring that no URL is more than three clicks away from the home page.
7. Dig into your niche
It’s critical to pick a defined specialty for your site. It aids in concentrating your efforts and attracting the appropriate audience. As a result, we advocate considering your specialty when designing everything from your content to your theme.
However, don’t allow your specialty to confine you! Consider coming up with innovative approaches to investigate relevant themes that will pique the interest of new users. You should also keep an eye on the competition for inspiration.
8. Integrate your social networks
It is critical to have your own website. That isn’t to say you should ignore social media. These well-known sites can assist a large number of people to locate and sharing your material.
We urge that you post your work as regularly as possible on these sites. You might also wish to give your readers the opportunity to do so:
This simple click-to-post function can help you get more people to share your content on social media. To make things even easier, you can utilize a social networking plugin.
9. Vary your content format
If you’re still stumped as to how to build your blog, consider the following suggestion: don’t be afraid to branch out beyond text. Using a variety of format types allows you to change up your information and make it more dynamic.
Try mixing a few distinct types together, such as:
- Long-form, deep-dive articles
- Colorful graphics or flowcharts
- Relevant videos
We recommend checking in on your archives from time to time. If they look too similar, it might be time to publish content in a new format.
10. Perform keyword research regularly
It’s crucial to stay current in order to attract new readers. It’s also a great way to keep your present audience engaged. That’s why you should use keyword research tools like Google’s Keyword Planner on a frequent basis:
Don’t be hesitant to use the keywords that have been recommended. They may provide new chances for content development. Remember to factor in the amount of competition you may fairly expect.
11. Collaborate with other bloggers
You gain access to each other’s audiences when you collaborate with other bloggers. You’ll also have more chances to create new stuff.
Don’t limit yourself to working with people who are linked to you. Working with a blogger who is in your niche but has a somewhat different focus than you could be an efficient method to reach people that aren’t aware they would love your work.
12. Offer concrete value
This is a basic but important concept: most blogs must provide a genuine advantage to their viewers. This can range from answering pertinent inquiries to making suggestions.
What kind of blog you run will determine how you approach providing value. However, one piece of advice that applies to all niches is to strive to answer the question “Why should my readers care?” as early as possible in each post. New readers will be more likely to invest in the solution in this manner.
13. Prioritize responsive features
You probably don’t need us to inform you that mobile users account for a significant portion of your target market. This is true for both present and prospective readers. As a result, making your material available to those readers is critical.
To do so, your blog should adhere to the responsive design guidelines.
The idea is for your posts to look (and function) equally as well on mobile devices as they do on desktops.
Users will have a consistent experience across all versions of your website if you include mobile-friendly functionality.
Nowadays, almost all WordPress themes are responsive. It’s still important to double-check to make sure you like how your site appears on mobile devices.
14. Submit a sitemap
A sitemap is a file that contains data about your website. This information is used by Google to investigate and comprehend your blog. As a result, it may have an impact on your search engine rankings.
WordPress automatically generates a sitemap for you. If you want to get the most out of this content, you may submit it to Google directly through Google Search Console.
15. A/B test your landing pages
A/B testing compares two different versions of a page. It analyzes traffic and conversion data to see which version is the most effective. You can increase your chances of getting more visits and conversions by undertaking this type of study.
You also don’t have to limit yourself to landing pages. Everything from blog layouts to your home page may be A/B tested. Consider employing this method to enhance your traffic if you’re not getting as much as you’d want.
That’s the answer to “How to Grow My Blog?”
All of the various options on offer can be enough to make your head spin if you’re trying to figure out how to expand your blog in the most effective way possible.
This procedure, fortunately, does not have to be a secret. You may start developing your user base straight away if you understand some simple tactics.