Mailchimp is one of the most popular email marketing tools – it used to provide the highest quality news services, and its news tool still incorporates a wide range of selected professional features. Over the years, its free programs and low cost have made it one of the best options for small to medium-sized businesses. So, why are so many people now looking for alternatives to Mailchimp?
The answer comes with two major changes made by Mailchimp in 2019. First, it aspired to be a fully functional marketing tool, with a completely new pricing system. Second, issue new terms of service. The new policy states that accounts will now be billed based on all their audiences, including subscribed contacts, subscribers and affiliates. This carefully adds up the number of contacts you have, and then the price you pay for Mailchimp.
Worst of all, there was no progressive warning about this change for existing customers. Mailchimp only notifies customers of changes after they have been made. In addition, the email they sent to notify people of changes in the Terms of Service was standard and did not reveal the most relevant components. Many Mailchimp users, including me, have received shocking information not from Mailchimp itself, but from third parties. For me, this created a sense of hopelessness that encouraged me to look at alternatives to the Mailchimp. After all, if a company made these changes without notice, who knows what else they could change without warning?
Mailchimp also has strict restrictions on content that people may post via the platform, and refuses to work with companies that offer products, services or content that you consider to be extremely harmful. Most of the items listed are things you would expect, such as complementary and dating services, but it also prohibits companies with ‘homework, making money online, and leading generation’ content. This broad term includes a wide variety of content, including many of the content we generate right here on WPCircuit
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How We Chose the Best Mailchimp Alternatives
For years, small businesses and new entrepreneurs have relied on the free Mailchimp program and affordable low cost schemes. We have chosen to focus on email marketing tools with free programs and low costs to continue to serve those needs.
Segmentation – This allows you to split your list into specific groups. For example, you may want to divide your list into people who have bought something and people who have not. You can then create a marketing campaign for that product and send it only to people from the last group.
A/B Testing – A / B testing allows you to check the variation of a particular book before sending it. For example, you can put an image above the text in one version, and then insert the same image under the text in the second version. This allows you to see which format works best for your audience.
Automation– This is the ability to create emails or a series of emails that are automatically sent to your audience during certain launch events. For example, you might want to email and ask subscribers how you can best help them one month after subscribing to your newsletter.
Analytics – Like website analytics, email analytics provide information to the people and behaviors of your audience. At the very least, you want to know how many people are opening your emails and how many people are clicking on each link. You also want to track your subscription rates and unsubscribe.
Custom signup forms – You should be able to design your own registration forms to show your product. You should also be able to choose what information subscribers should provide when registering.
Personalization – This allows you to use information about your subscribers to personalize your content. Technically, segregation is a customization process, but for the purposes of this article customization refers directly to the ability to customize the content of the names of subscribers.
Large subscriber count – Newspaper programs are making money as the number of subscribers grows. You want to make sure that the basic media service plan you want to work with gives you more room to grow.
In this guide, we have chosen to include only some of the Mailchimp alternatives that offer all of the benefits listed above.
Best Mailchimp Alternatives
SendinBlue is one of the best email tools around, and the best part is that you can access almost all of its features with a free program. This includes default campaigns, advanced segmentation, A / B testing and full access to its email template library. You can have an unlimited number of contacts without paying a cent.
The email marketing tools provided by SendinBlue are also integrated into its CRM tools, allowing you to easily manage all your customer communications in one place.
The only possible solution for SendinBlue is that if you exceed the 2,000 customers you are allowed to send automated emails to, things get expensive. To be able to send automated campaigns to more than 2,000 people, you’ll need to pay $ 25 a month.
Free program: Yes, unlimited contacts (up to 2,000 contacts for automated marketing) up to 300 emails per month.
Price range: Free, $ 25 per month, $ 39 per month or $ 66 per month.
Who this option is for: SendinBlue is a great way for small businesses that aim to stay small and are looking for free, yet robust email marketing tools. We also recommend SendinBlue for more established businesses that require email book tools integrated with CRM and have a budget to maintain a premium system.
MailerLite is an easy-to-use news tool with a powerful free program. Free users can submit automated marketing campaigns, use a split to create more targeted campaigns and gain the power of all emails with A / B testing. It also makes it easier for you to create surveys in your emails.
On the other hand, it is somehow found in advanced performance, or at a higher level. The ability to customize content and create automated workflows is limited. Its e-mail library is also small compared to the other options in this list.
Free program: Yes, up to a thousand contacts or 12,000 emails per month.
Price list: Free, $ 10 per month, $ 15 per month, $ 30 per month or $ 50 per month.
Who is the best option: MailerLite is one of the best Mailchimp solutions for low-budget businesses with simple email marketing needs. If you want to create a comprehensive collection of automated customer trips, you may want to check out some of the options on this list.
Moosend is one of the top email marketing platforms with the free free plan. Businesses with fewer than a thousand subscribers can send unlimited emails, create automated workflows, use advanced segmentation to identify their campaigns and regular A / B testing by email before sending it. It also provides automated workflow templates, which makes automation easier – even for someone who has never sent an email campaign before.
The only real Moosend response is limited options for registration forms. The platform does not allow you to create login popups, only HTML forms.
Free Program: Yes, unlimited emails reach up to 1,000 subscribers.
Price list: Paid plans range from $ 10 per month for 1,000 to 2,000 subscribers, and go up to $ 3,650 per month for 801,000 to 1 million subscribers. Moosend also offers a payment option, as it allows you to purchase ‘credits’. Each credit equals one email you can send.
Who’s the program: Moosend is one of the best Mailchimp brands around, especially for small businesses. You can access almost all of its features in the free program, and the cost goes up a reasonable level.
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GetResponse does not offer a free program, but it does offer the best advanced functionality available on any other Mailchimp platform. Along with standard features, such as cell classification and A / B testing, GetResponse offers marketing limits and the ability to sell e-products directly from your newsletter. It also offers some of the most advanced automation options around, with a wide range of causes for targeted campaigns.
At higher levels, GetResponse allows you to host webinars and work with team members to coordinate your campaigns.
The structure of the GetResponse program is also slightly different. Most newsletters allow you to pay for a high-priced program with a small booklet, but it will only aggravate your newsletter to a higher level when the number of subscribers hits a certain point. This means that you will automatically get any additional functionality that comes with the most advanced program.
GetResponse, on the other hand, adjusts your costs according to the number of subscribers without having to adjust your plan. This means that if you start with 1,000 subscribers and then beat 2,000 subscribers, you will not get any additional features, but you will be paying more. The cost difference between programs remains the same regardless of the size of your list.
Free program: No.
Price range: $ 15 per month to $ 1,199 per month. Rate your audience rating.
Who this option is for: If you are looking for the ability to create multiple and complex automated campaigns, multimedia options, and the ability to sell products online directly from your mailing list, GetResponse is the tool you need.
Campaign Monitor is a surprisingly easy-to-use premium tool. Provides the most attractive email templates you can find. These templates can be easily customized using a drag-and-drop editor, which uses a more intuitive interface than most Campaign Monitor competitors.
All Campaign Monitor programs also include A / B testing, desktop and mobile email previews, drip campaigns, autoresponders, advanced analytics, and advanced list management. As an editor, these tools are designed to market the newbie in mind. Campaign Monitor itself can be integrated with a variety of tools customers may already be familiar with, such as WordPress and Shopify.
Unfortunately, Campaign Monitor uses the same pricing model as GetResponse, and is more expensive. The basic plan starts at $ 9 a month for 500 subscribers, but grows to $ 39 when you hit a thousand fans. For a tool that does not provide the same level of advanced functionality as GetResponse or SendinBlue, this is a significant amount of money.
Free program: No.
Price range: $ 9 per month to $ 1,249 per month. There is also a payment plan that charges a minimum $ 7 per campaign or $ 1.4 per email sent.
Who this option is for: If you have a significant budget for growth and your biggest concern is ease of use, Campaign Monitor is one of the best Mailchimp options to consider.
Switching to a new email marketing tool can be a daunting prospect, but it doesn’t have to be. Once you understand the Best Mailchimp alternatives available, you can make an educated decision about what’s best for your business.
Not sure what’s best for you? Follow these guidelines:
- Use SendinBlue if you’re a small business hoping to stick with the forever-free plan, as this free plan allows for the largest number of contacts. SendinBlue is also a great option if you want to do all of your customer relationship management in one place.
- Choose MailerLite if you want something simple that integrates with all of the marketing tools you’re already using.
- Use Moosend if you want a high-quality free plan that becomes a highly affordable plan when you surpass a thousand subscribers.
- Choose GetResponse if you want to build multimedia content directly into your email marketing campaigns, host webinars and create an extensive collection of automated campaigns.
- Use Campaign Monitor if you have significant room for email marketing in your budget and you want to work with only the most beautiful email templates.