eCommerce

4 Best eCommerce Platforms to Launch a Store in 2021

When it comes to selecting an eCommerce solution for your company, the options can appear limitless. When looking for the best eCommerce platforms, consider factors such as your budget, the features and tools you require, and so on.

Because different platforms offer different capabilities, it’s critical to pick one that closely matches your sales strategy and objectives. We’ve compiled a list of the top four best eCommerce platforms, including Shopify, WordPress, Wix, and BigCommerce, to assist you in making that decision.

We’ll look at each platform and what it has to offer in this piece. Let’s get started!

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4 Best eCommerce Platforms

1. Shopify

Best eCommerce Platforms Shopify

First and foremost, Shopify is one of the most widely used eCommerce platforms on the planet. It’s simple and straightforward to use, making opening a new store a breeze. Smaller brands with low sales volumes will benefit the most from it.

Key features:

Orders, shipping, and payments are all managed through a single dashboard on Shopify. This straightforward technique is ideal for budding eCommerce entrepreneurs.

Furthermore, this platform provides tools to assist you in starting and growing your business from the ground up. It will assist you in registering a domain, designing a website, and marketing your company. You’ll be able to run Google and Facebook advertisements, as well as add title tags, meta descriptions, and product information to your store. Although you can still use other major payment gateways like PayPal and Stripe, Shopify has its own payment gateway (Shopify Payments) (though Shopify charges extra if you use a different gateway).

Shopify may be right for you if you’re searching for a platform that can perform a lot of the work for you and comes with a lot of assistance. If you manage bigger sales volumes or are a more experienced vendor, however, you might want to look into other platforms.

Customization options:

Shopify offers a limited number of customization choices for your store’s appearance and operation. It’s a good option if you’re seeking for a simple approach to sell some things. Larger brands, on the other hand, may find it lacking in scalability and advanced features.

Easy to use:

One of Shopify’s best features is how simple it is to use. Its uncomplicated methodology and simple dashboard make it ideal for someone who is new to eCommerce and wants to get up and running quickly.

You also won’t have to worry about security or maintenance because Shopify takes care of those for you.

Price

Shopify subscriptions range in price from $29 to $299 per month, depending on the features you choose. The most basic plan allows you to sell an infinite amount of products, while the more advanced plans provide you access to more accounts and features. If you want to use your own payment gateway instead of Shopify payments, Shopify will charge you an additional fee.

2. WordPress + WooCommerce

Best eCommerce Platforms WordPress

WordPress is a website-building platform that has a plugin that allows you to create an eCommerce store. WooCommerce and Easy Digital Downloads are two popular choices (EDD). Both offer full website integration and are excellent options for selling online, especially if you already have a WordPress site.

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Features to look for:

WooCommerce is a WordPress-based open-source eCommerce platform. It is modular and totally customisable, and it allows you to sell both physical and digital products. You also have complete control over the look and feel of your eCommerce site, with hundreds of extensions for everything from payments and shipping to marketing and accountancy.

By far the most popular way to start an eCommerce store is WordPress/WooCommerce, which is even more popular than Shopify.

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Options for personalization include:

As long as you’re ready to work in WordPress, both plugins offer a lot of customization options. Developers can add any functionality they want because these are open-source tools.

User-friendliness:

Either plugin is simple to install and use, especially if you’re already familiar with WordPress. If not, there may be a learning curve, but you can still put up a viable business in a short amount of time.

Price:

Although WooCommerce is a free plugin, most store owners will need to invest in a few premium extensions. There is a restricted free version of Easy Digital Downloads, as well as premium tiers ranging from $99 to $499 a year.

Your store will also require WordPress hosting. If you decide to use WooCommerce, dedicated WooCommerce hosting may be a suitable solution.

3. Wix

Best eCommerce Platforms Wix

Wix is one of the most user-friendly eCommerce platforms available. It’s more of a general-purpose website builder with eCommerce capabilities than a solution that’s solely focused on eCommerce.

It’s the “no frills” option, which makes it ideal for fledgling web stores who want to keep things simple. It has just enough capabilities to get you started, but it may not scale well with rapidly expanding businesses.

Features to look for:

Wix has a drag-and-drop store builder as well as a vast number of templates to choose from when creating your eCommerce website. It offers a straightforward shopping cart and checkout process, as well as a variety of options for displaying and exhibiting your products. Mobile optimization and personalized “thank you” messages are among the other advantages.

If your company is brand new and you need an all-in-one solution, this platform could be a good fit. It provides online shop hosting at a low cost and does not require any complicated setup or other tools.

Options for personalization include:

Wix is relatively easy to set up, however it does not have a lot of customizing choices. If you’re okay with a simple site builder that comes with a pre-designed template, it can help you get your online store up and operating quickly. However, you run the risk of having a ‘cookie-cutter’ appearance.

User-friendliness:

Overall, this is an excellent platform for newcomers because it is simple to use and maintain. Simply sign up, create a short website, and you’re ready to start selling your stuff.

Price:

One of the most cost-effective solutions on this list is Wix. For only $17 per month, you can have an internet store up and running.

4. BigCommerce

BigCommerce

Finally, BigCommerce might be suitable for you if you’re searching for a fully customized platform that’s used by both new and established eCommerce enterprises. It comes with a large range of built-in features and settings, allowing you to customize your online store anyway you want.

Features to look for:

BigCommerce is a big platform with a lot of features. It boasts industry-leading uptime, excellent security, and compatibility with a wide range of plugins and eCommerce applications. It also works with all of the major payment processors.

In addition, this platform is expandable. That makes it an excellent choice if you anticipate rapid growth and require an all-in-one platform for launching a full-fledged online store. BigCommerce is one of the top eCommerce platforms if you’re searching for a platform that can do it all.

Options for personalization include:

BigCommerce has a fully configurable back end that allows you to not only handle your sales, but also design your eCommerce website in whatever way you choose. You can either use the pre-built templates and other resources, or start from scratch with the functionality that best suits your company.

User-friendliness:

BigCommerce is a complicated system with many choices and add-ons, making it one of the more difficult platforms to get started with. Once you get beyond the initial learning curve, it’s not difficult to use.

Price:

BigCommerce has aspirations for both small and large businesses. Plans for small businesses start at $29.95 per month.

How to choose from among the best eCommerce platforms

The bottom line is that there is no such thing as a one-size-fits-all solution when it comes to eCommerce. The platform that is appropriate for your company will be determined by a variety of factors, including sales and budget.

When picking between the top eCommerce systems, keep the following questions in mind:

  • What payment gateways does the platform support? Are there any fees to use your preferred payment gateway?
  • Will it integrate with the other tools you plan to use?
  • Is it search engine optimized (SEO)?
  • Is there a way for customers to leave reviews?
  • How does the platform handle security and maintenance?
  • Can it scale as your business grows?
  • Is it mobile friendly?

If you’re still undecided, WordPress and WooCommerce are our top recommendations for new eCommerce store owners. This set of tools is simple to get started with, but it’s also very adaptable and scalable to match your needs.

Conclusion

With so many options available for building your eCommerce store, it’s hard to know which one to choose. The good news is that this surplus enables you to select the platform that caters best to the specific needs of your business.

Here are four of the best eCommerce platforms to consider for your online store:

  1. Shopify: A popular option for smaller stores and a great simple option for beginners.
  2. WordPress: Both easy to use and very flexible.
  3. Wix: Gets your store set up very quickly.
  4. BigCommerce: Especially good for enterprises.

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